Institutionalizing self of microcelebrity; new social control mechanism by the new form of civil power

This article will investigate how a microcelebrity YouTuber named Rius Vernandes became symbol for the birth of civil power in digital society. His criticism vlog Garuda Indonesia's business class services has drawn from airline, which led to legal case. Through social media networks and YouTube, did what came be called self-institutionalizing, by then breaking down limits control through new force; I am YouTuber. uses an exploratory approach development case conclusion that was stopped reporting related parties. theoretical study technique self-representation, this paper examines cultural logic celebrification process Vernandes, "victory" power. The phenomenon micro-celebrity is assumed as construction identity self image front peer-users, get public sympathy attention freedom criticism. exploration emphasized on strategic steps taken Viernandes placing themselves part critical community. become one contemporary phenomena revolutionary criticism, border form internet era media.